Well done Special K, you’ve inflicted another misleading diet ad on the world.
Those of you who have seen the latest Special K ‘What will you gain when you lose?’ advert will know the image I’m refering to, five sets of scales each reading a word such as confidence, sass, pride, hope, peace, sparkle or positivity.
Once again I have been filled with the sort of rage that comes only from this sort of advertising. Yes, according to them lot at Kellogs, losing weight is a sure-fire way to feeling imeasurably better about yourself.
Of course for many of us, feelings of low self worth or a lack of confidence are much deeper rooted than simply our apprearance. This may be where the worry manifests itself, but in reality the issue is far more comlex. I’ve spoken to several people (too many to count) who went on diets to make them feel better about themselves. And did it work? Did it f*ck.
Also- what Special K fail to say on their adverts is that the ‘Special K diet’ is actually incredibly unhealthy.
* There is no way that diet will allow you to absorb all the nutrients your body needs.
* The large reduction in food intake from a healthy diet to that will put the body into starvation mode.
BUT HEY THERE SPECIAL K, you’re not stupid are you. For in reality you know all too well that eating two small bowls of your cereal and a meal in one day will make people lose weight. You’ve guessed it might make them TEMPORARILY feel better about themselves. You have also, if I’m not mistaken, realised that after a while people will begin to eat more again, because after all- Special K tastes like cardboard. I’m sure it is within your field of knowledge that once people do begin to eat more again their bodies will be holding on to more of what they consume for fear they restrict (embark on another of your stupid diets) again.
OH WAIT. Once they regain that weight they might need to lose it again (probably due to the pressure that yourself and many other advertising monsters continue to inflict upon us all) and BINGO- more Special K purchases.
I would have less of an issue with this adveritsing ploy if it were more responsible. if it said you example that you could gain fitness by maintaining a suitable weight for your body. By suitable I mean a stable weight which comes from not over or under eating, but by responding to hunger rather than emotions.
Congrats Special K, you are both incredibly manipulative and irresponsible. You are swines, and I shan’t give you another second of my time except to say this….
Readers of this blog. There is a reason that the diet industry is one of the successful in the world (and worth millions). Meanwhile more and more of us are left feeling inadequate and battleing with years of yo yo dieting.
So basically Special K (and all you other diet industry types), you can sod off.